The next talk with Rubato, and pop-up shop updates

March 10th 2023

I’m pleased to say that the next in our series of talks at Mortimer House will be with Oliver and Carl from Rubato, on March 31st. These events have a really nice atmosphere, with everyone milling around, browsing the products and chatting to ...

The next talk with Rubato, and pop-up shop updates

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Just the first couple of days of the LEJ pop-up that I know of...

March 10th 2023

PS readers’ Customer Service Award 2023: Anglo-It...

March 3rd 2023

Results of the Readers Awards 2023: Best customer service: Anglo-Italian. Runners-up: Anderson & Sheppard, The Armoury Best product: Private White VC. Runner-up: Anglo-Italian Best styling: Drake's. Runner-up: Rubato Best artisan: Corcos. Ru...

PS readers’ Customer Service Award 2023: Anglo-It...

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Well done Jake -- smashing chap, lovely things....

March 3rd 2023

Introducing: The PS Undershirt

March 1st 2023

For the past five years or so, I’ve been wearing Hamilton & Hare’s tubular T-shirts under things. They’re what I wear underneath knitwear, what I wear under a shirt, even what I sleep in. They’re the best fine-cotton...

Introducing: The PS Undershirt

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Absolutely. Lovely to hear Fatih...

March 1st 2023

Reader profile: Simon

February 27th 2023

Simon is only our second reader profile from outside the UK. He lives in New York, although when we talk on the phone he’s actually in Washington DC, having just landed on the red eye from Arizona. Simon travels a lot. He’s a journalist...

Reader profile: Simon

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The Margaret Howell one? It's on Margaret Street in Fitzrovia...

February 27th 2023

Spring/Summer 23 on the PS shop

February 6th 2023

Hello everyone, As has now become customary, I'd like to give you an insight into what’s coming up in the next six months on the shop. Of course we can’t detail everything in advance, but we wanted to give you a rundown on what’s ...

Spring/Summer 23 on the PS shop

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OK, thanks Ben. Do always let us know if you conclude anything, it's useful for when other customers ask...

February 6th 2023

Pitti A/W 2023: Too many negronis, too few makers

February 3rd 2023

By Tony Sylvester It’s been three long years since I last shuffled along the cobbled streets of Florence, winding my way to the Fortezza Da Basso, the medieval castle that hosts Pitti Uomo, the international menswear trade fair. Without statin...

Pitti A/W 2023: Too many negronis, too few makers

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From my prespective, there were people at Pitti who went for work, lifestyle, as well as some who... I can't figure out why they went. I came out of it with a great wealth of new connections and many beautiful purchases....

February 3rd 2023

PS Presents ’23: Arterton, LEJ, Marrkt, Fox...

January 27th 2023

March 1 update: Rubato and Permanent Style dates confirmed as March 29 to April 1 Rubato will be launching new products, bringing almost everything to try on, and a good range to buy as well Fox will be running different on different days of their e...

PS Presents ’23: Arterton, LEJ, Marrkt, Fox...

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Good point, I'll check...

January 27th 2023

Readers awards 2023: Anniversary edition 

January 25th 2023

Five years ago, in 2018, we began the PS awards series by asking about favourite brands, shops and stylists. This year I'd like to invite everyone to do the same, but actively reflect on how things have changed in the past five years. Five years i...

Readers awards 2023: Anniversary edition 

Match in comments:
I'll try to keep it brief: 1. Rubato. Very classic, relevant to men across a broad age spectrum. Good make at the price point. 2. Cody Wellema. Once you start with proper hats there is no turning back. 3. Adret. Adam's s...

January 25th 2023

Who are my favourite tailors? (Part two)

January 18th 2023

Please read part one of this article, here , before this one. Without that context, setting out my priorities, this summary will likely be misleading. Everyone is different, wants different things from bespoke, and simply gets on with people differ...

Who are my favourite tailors? (Part two)

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Partly, yes, though it's more about the style - it's less comfortable than a drape cut, but not than a Sexton or Chittleborough, yet I'm happy to have the latter two for the style...

January 18th 2023

Who are my favourite tailors? (Part one)

January 16th 2023

This is the single question I get asked most, and when it is, I nearly always reply that it’s a complex area that really requires a full in-depth article. I think it actually takes two. In this first article, today, I'll explain my personal ...

Who are my favourite tailors? (Part one)

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I'm afraid not, aside from this post on Melbourne and the comments from readers on it too - a little old, but may still be relevant...

January 16th 2023

When you buy clothes, what are you paying for?

January 11th 2023

I’m often asked by readers whether a particular piece of clothing is ‘worth it’. Yet the older I get - the further along my clothing journey - the more I realise how subjective this can be. Also, I’m finding my particular su...

When you buy clothes, what are you paying for?

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Sorry, no Joel, I can't find the source in my files...

January 11th 2023

Vintage stores embody ‘materialism not consumerism’

January 2nd 2023

During a recent trip to Manchester, I visited a lovely little vintage shop called Bionic Seven. A partner store to Levison's in London, it leans towards more modern and more sports clothing, but has quite a few little gems in amongst the racks. I d...

Vintage stores embody ‘materialism not consumerism’

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I heard, that's such a shame. We need to support independent retail stores more than ever...

January 2nd 2023

Merry Christmas everyone!

December 25th 2022

Here's wishing you all, wonderful readers, a happy Christmas and a glorious new year. Thank you also for your well wishes, and thanks, on the 15-year anniversary article - it honestly made me quite emotional. I can't believe how long some people hav...

Merry Christmas everyone!

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Great article...

December 25th 2022

PS is 15 years old! But what is permanent style?

December 14th 2022

Fifteen years ago today, I was sitting in my office in Playhouse Yard, next to Blackfriars station, writing an article about structured finance transactions. I remember it was very cold, much like today, though there had been no snow. My seat was a...

PS is 15 years old! But what is permanent style?

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I actually earn more now, Shem, though I was lucky to be able to run the two careers in parallel for a few years - if I had had to give one up and start PS when it was earning very little money, it would have been a much...

December 14th 2022

The steamy social experiment that is a PS party

November 25th 2022

I’ve learnt a couple of things about glass-fronted shops recently. One is they magnify heat: even on a cold day, an hour’s worth of afternoon sun heats up the space to an incredible degree. I’ve no idea how this is workable in the...

The steamy social experiment that is a PS party

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Oh good, lovely to hear...

November 25th 2022

Crowley Vintage: Shopping a look

November 18th 2022

Crowley Vintage is a vintage shop in Brooklyn, New York with a more particular angle than most. We’ve talked in the past about different types of vintage - those that focus on older or newer, on rarity or thrift - but there are few that focus...

Crowley Vintage: Shopping a look

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Thanks, no I didn't. We went to several other places in Brooklyn, like 10ft Single and Raggedy Threads, and a bunch on Bedford Avenue that had some interesting takes on vintage (usually more modern, but sometimes with a ...

November 18th 2022

Video: Ethan Newton, his style and the evolution ...

November 14th 2022

It's easy to forget that when Bryceland's first started, the idea was just to do tailoring. Six and half years later, on the eve of opening his third shop in London, Ethan Newton reflects with me on how far he and the brand have come. Hear how he th...

Video: Ethan Newton, his style and the evolution ...

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Yes, I think we begin to be more interested in clothes over time, particularly when we see others wear them well. However, I wouldn't put these in the bracket of black trousers, as they'll fade quickly and basically beco...

Video - November 14th 2022

Our next talk – with Edward Sexton on Decem...

November 13th 2022

These talks - well, interviews - at Mortimer House seem to be going down really well. We've done two now, with Tony Sylvester and Ethan Newton, and the film of Ethan's interview will be up on Monday. There are some really interesting points in it an...

Our next talk – with Edward Sexton on Decem...

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There is no current plan, sorry Gabriel. He is still recovering. But today we are announcing the next talk, with Rubato...

November 13th 2022

Come to pop-up drinks – and other updates

November 5th 2022

The string of pop-ups we announced a couple of weeks ago opens in 10 days time, on Wednesday November 16th, at number 20 Savile Row. That evening we will have our usual, casual but always fun drinks in the shop. Please come by from 5pm, get a beer o...

Come to pop-up drinks – and other updates

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Amazing, lovely to hear Ali...

November 5th 2022

A little PS redesign

November 4th 2022

So, you’ll probably have noticed that we’ve had a slight refresh on PermanentStyle.com. There is a new colour scheme, a new font, and various other little tweaks and updates. The important thing to say first is that this doesn’t h...

A little PS redesign

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Nice idea Henry, thanks...

November 4th 2022

This year’s winter pop-up: A whole calendar of ev...

October 21st 2022

Our 10th ‘Permanent Style presents’ pop-up this autumn will be a little different. Rather than having one event, there will be a rolling series of PS-friendly shops in the same space. Starting in mid-November, there’ll be a pop-up ...

This year’s winter pop-up: A whole calendar of ev...

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Not a problem - having the shirts is just as good!...

October 21st 2022

Women and clothes: An interview with Emilie Hawtin

October 7th 2022

It’s not uncommon to hear men complain that they don’t know what to wear anymore, particularly to the office. Or that there aren’t any good mid-market brands, just cheap high-street and high-end luxury. But no matter what our issue...

Women and clothes: An interview with Emilie Hawtin

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A superb article. She looks beautiful and I am inspired by the wonderful ease with which she wears her linen jacket. To that end, I was wondering if anyone has had experience of Neapolitan tailors who have been known to ...

Style - October 7th 2022

My Anderson & Sheppard cord suit: How great ...

October 5th 2022

  This Anderson & Sheppard jacket is part of a suit I had made over 10 years ago. When I wrote back in January about my ‘ favourite clothes ever ’, I named it my favourite ever piece of bespoke. It is therefore a good ca...

My Anderson & Sheppard cord suit: How great ...

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Perhaps, yes, for a slightly smarter/sharper look...

Jackets - October 5th 2022

Niwaki Japanese tools and knives: Levels of quality

September 30th 2022

You might be forgiven for wondering why a luxury Japanese gardening shop opened last year on Chiltern Street - I mean, who buys axes and ladders in Marylebone on a casual Saturday afternoon? The explanation lies in the history of that store, Niwaki,...

Niwaki Japanese tools and knives: Levels of quality

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Good morning!!!!!! This article represents a different change of pace.....I enjoyed it..thanks..enjoy your day and week..peace and cheers!!!!!...

September 30th 2022

Our next talk in London: Ethan Newton, October 25th

September 27th 2022

Our last evening talk with Tony Sylvester was so fun that we have a second one lined up - with Ethan Newton on Tuesday, October 25th. The Bryceland's founder is only in London for a few weeks, but we've found a date and will be in the same space as...

Our next talk in London: Ethan Newton, October 25th

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No worries...

September 27th 2022